midjourney-vs-dalle  AI

The Art of AI-Generated Visual: Dall-E 2 Vs. Midjourney

31 August, 2023 Admin AI


Dall-E 2 Vs. Midjourney

Imagery is an increasingly important component of brand storytelling in today's fast-paced digital landscape. With an ever-increasing demand for visually pleasing photos, it's no surprise that breakthrough tools like Dall-E 2 and Midjourney have joined the mix.

Their basic job as leaders in the text-to-image categories is to translate textual input into fascinating and awe-inspiring visual renderings. However, their abilities go well beyond that. Take a journey with us as we delve into the remarkable worlds formed by these AI tools, discovering their strengths, flaws, and best-suited applications in this full comparison.


DALL-E 2 is an OpenAI large language model (LLM) that can create realistic pictures from text descriptions. It has been trained on a vast dataset of text and image pairs and can produce images of a wide range of objects and scenarios.

   Dalle logo


Midjourney is a generative artificial intelligence programme and service developed and hosted by Midjourney, Inc., a San Francisco-based independent research lab. Midjourney, like OpenAI's DALL-E and Stable Diffusion, generates visuals from natural language descriptions called "prompts."

   Dalle logo

Understanding the Capabilities of Dall-E 2 and Midjourney

Dall-E 2 and Midjourney have surpassed the limits of conventional image production by utilising AI. They create visually amazing graphics that instantly bring stories to life by using words as their starting point. These AI algorithms have the ability to create mesmerising storylines with only one image for everything from advertising campaigns to artwork.

Dall-E 2 and Midjourney differ when it comes to meeting particular visual standards, despite their commonalities. The examples that follow highlight their special qualities and drawbacks while also showcasing how far they can go.

The Power of Application-Oriented Imagery

Midjourney is unique in its capacity to serve a variety of age groups and professional goals, while Dall-E 2 may excel in producing child-friendly images. This distinction is essential for creating product graphics or focused marketing campaigns for a wide range of customers, making Midjourney the more flexible and adaptable option.

Stock Image and Footage Generation

When it comes to stock images and footage, Midjourney takes precedence as its intuitive image generation ensures a higher level of visual appeal. Dall-E 2, while technically accurate, falls short when it comes to versatility, yielding an image unfit for practical use. For those in the business of stock photography and video production, Midjourney proves to be the clear winner.

Capturing the Essence of a Scene

Both Dall-E 2 and Midjourney exhibit their unique abilities when asked to capture a detailed scene accurately. While neither AI tool can perfectly reproduce the prompt, they each showcase their individual strong points and limitations. For instance, with a complex scene prompt, Midjourney may falter in depicting accurate human features but triumphs in capturing the overall essence. Dall-E 2, on the other hand, may achieve technical accuracy but struggle in portraying the scene's emotional depth.

The Verdict: Choosing the Right AI Image Generation Tool

Considering the diverse demands in image generation, users' specific requirements and preferences play a pivotal role in choosing the most suitable AI tool. Dall-E 2, while proficient in generating technically accurate images, tends to lack visual appeal and practicality. Midjourney, on the other hand, consistently produces imaginative, versatile, and visually stunning results, surpassing viewers' expectations.

In the end, Dall-E 2 and Midjourney both offer unique experiences, each with advantages and disadvantages. Understanding your unique requirements and utilising the power of the right AI tool to realise your visual narrative is key. It is just a matter of time before more sophisticated capabilities are created, increasing the strength and potential of image generation as AI technology continues to grow. Who knows, we might end up revolutionising visual narrative itself with the next generation of AI-driven image production tools.

There is no doubting the huge impact that AI-generated visuals have had on storytelling, despite each having distinct advantages and disadvantages. The future of picture generation appears brighter, more creative, and all around more interesting than it has in the past thanks to modern technologies like Dall-E 2 and Midjourney raising the bar.


In conclusion, the text-to-image AI technologies Dall-E 2 and Midjourney have created a wide range of potential for visual storytelling and communication. Despite the fact that each has advantages and disadvantages of their own, together they have the power to greatly diversify and enhance the digital world. One can only speculate about the almost endless possibilities of these tools as technology develops and they become more sophisticated, foreshadowing a world in which the craft of visual storytelling takes on even greater importance in everyday life.


  1. What are Dalle and Midjourney?

    Both DALL-E 2 and Midjourney are large language models (LLMs) capable of generating visuals from text descriptions. OpenAI built DALL-E 2, while Midjourney is a private beta developed by Midjourney Inc.

  2. What are the main differences between DALL-E 2 and Midjourney?

    The biggest difference between DALL-E 2 and Midjourney is that DALL-E 2 generates images from verbal descriptions, whereas Midjourney transforms existing visuals generated via prompts. Also, while DALL-E 2 is often seen as more precise than Midjourney, Midjourney is frequently regarded as more creative and inventive.
  3. Which one is better, DALL-E 2 or Midjourney? Now it's up to you to decide which LLM is ideal for you. It will rely on your own requirements and preferences. The preferable option is DALL-E 2 if you need to accurately create images from text descriptions. Midjourney is a better choice if you're searching for a more original and inventive LLM. >
  4. How much does it cost to use DALL-E 2 or Midjourney?

    DALL-E 2 Pricing

    Free tier: 50 credits per month, replenished every month.
    Paid tier: 115 credits for $15.
    Each credit can be used to generate 4 images. So, the free tier allows you to generate up to 200 images per month. The paid tier allows you to generate up to 460 images per month.

    Midjourney Pricing

    Basic plan: $10 per month, 200 image generations, 200 fast GPU minutes.
    Standard plan: $30 per month, 400 image generations, 400 fast GPU minutes.
    Premium plan: $60 per month, 600 image generations, 600 fast GPU minutes.
    The price of Midjourney is based on the number of image generations and fast GPU minutes you need. The fast GPU minutes are used to generate images more quickly.

  5. What is the future of DALL-E 2 and Midjourney?

    Although the future of DALL-E 2 and Midjourney is unknown, there is a chance that these LLMs will have a big impact on a number of businesses, including the entertainment, fashion, and advertising sectors. Additionally, it's conceivable that these LLMs will inspire the development of fresh kinds of creativity and art.